Dona Erago was born from a business vision in 1981 having as its foundation the idea of an entrepreneur and a team of proactive and dedicated people. With the focus set on the client and its needs, the brand has been growing over decades until the present time. This growth was materialized in the implementation of its own commercial spaces and in winning over customers through physical and often emotional proximity. Dona Erago follows a baseline rule: to offer customers the best products, in the best materials, at fair prices.

The first Dona Erago store dates to 1981, located in the city of Bragança. The need for greater expansion, always in a sustainable way, led to seek other parts of the country, not only with a higher population rate, but also where it was clear that Dona Erago’s offer would make a difference regarding its competitors.

The strategy found started by establishing the stores in the Lisbon area: it started in Odivelas, then moved on to other locations, namely Moscavide, Cova da Piedade, Baixa da Banheira, Alto Seixalinho, Barreiro, Setúbal, Montijo, Paivas and more recently Coimbra and Santo Tirso.